NICHE by James Harkin ( 9780349123004 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

NICHE
THE MISSING MIDDLE AND WHY BUSINESS NEEDS TO SPECIALISE TO SURVIVE

By:

James Harkin

Format:

Paperback

List price:

£10.99

Our price:

£8.02

Discount:

27% off

You save:

£2.97

ISBN 10:

0349123004

ISBN 13:

9780349123004

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

LITTLE, BROWN BOOK GROUP

Pub. date:

31 July, 2012

Pages:

256

Description:

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail

Synopsis:

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Publication:

Imprint:

Abacus

Prizes:

Long-listed for CMI Management Book of the Year: Innovation &

Returns:

Returnable

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