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Item Details
Title: VISUAL INTELLIGENCE
HOW WE CREATE WHAT WE SEE
By: Donald David Hoffman
Format: Hardback

List price: £19.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0393046699
ISBN 13: 9780393046694
Publisher: WW NORTON & CO
Pub. date: 1 January, 1998
Pages: 288
Description: In an informal style, Donald Hoffman presents the scientific evidence for vision's constructive powers. He shows that, rather than just a passive recorder of a pre-existing world, the eye actively constructs every aspect of our visual experience.
Synopsis: We have long known about IQ and are beginning to appreciate emotional intelligence; yet there is another fundamental dimension of intelligence that shapes our experience. Our visual intelligence engages roughly half the brain's cortex and goes largely unnoticed. Far from a passive recorder of a pre-existing world, the eye actively constructs every aspect of our visual experience. In an informal style, Donald Hoffman presents the scientific evidence for vision's constructive powers.
Illustrations: 20 colour and 130 b&w illustrations
Publication: US
Imprint: WW Norton & Co
Returns: Non-returnable
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