 |
|
|
Item Details
| Title:
|
MICROSTYLE
THE ART OF WRITING LITTLE |
| By: |
Christopher Johnson |
| Format: |
Paperback |
| List price:
|
£18.99 |
| Our price: |
£16.14 |
| Discount: |
|
| You save:
|
£2.85 |
|
|
|
|
|
| ISBN 10: |
039334181X |
| ISBN 13: |
9780393341812 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
WW NORTON & CO |
| Pub. date: |
23 July, 2012 |
| Pages: |
256 |
| Description: |
"A work of pop linguistics ... [that] synthesizes ... grammar, branding, cognitive science and Web theory ... with intelligence and friendly wit."-New York Times |
| Synopsis: |
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal. |
| Publication: |
US |
| Imprint: |
WW Norton & Co |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|