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Item Details
Title: THE LANGUAGE OF FOOD
A LINGUIST READS THE MENU
By: Dan Jurafsky
Format: Paperback

List price: £12.99
Our price: £11.04
Discount:
15% off
You save: £1.95
ISBN 10: 0393351629
ISBN 13: 9780393351620
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 5 available
Publisher: WW NORTON & CO
Pub. date: 13 October, 2015
Pages: 256
Description: Stanford University linguist and MacArthur Fellow Dan Jurafsky dives into the hidden history of food.
Synopsis: Ketchup began as a fermented fish sauce from China's Fujian province: ke for fermented fish, tchup for sauce. The British were the first to add tomatoes to their anchovy "catsup" in 1817. A century later, Heinz changed the spelling again-and added sugar. In The Language of Food, Dan Jurafsky opens a panoramic window onto everything from the modern descendants of ancient recipes to the hidden persuasion in restaurant reviews. Combining history with linguistic analysis, Jurafsky uncovers a global atlas of premodern culinary influence: why we toast to good health at dinner and eat toast for breakfast and why the Chinese don't have a word for "dessert". Engaging and eclectic, Jurafsky's study reveals how everything from medieval meal order to modern menu design informs the way we drink and dine today. Tuck in!
Illustrations: 30 illustrations
Publication: US
Imprint: WW Norton & Co
Prizes: Short-listed for James Beard Foundation Book Award 2015
Returns: Returnable
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