 |
|
|
Item Details
| Title:
|
PRINCIPLES OF MARKETING
|
| By: |
Geoffrey Randall |
| Format: |
Paperback |
| List price:
|
£13.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0415072662 |
| ISBN 13: |
9780415072663 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
1 June, 1993 |
| Series: |
Routledge Series in the Principles of Management |
| Pages: |
256 |
| Description: |
This work highlights key marketing elements such as promotion, segmentation, market information and research, and explains the concepts underpinning such topics. |
| Synopsis: |
"The Principles of Marketing" offers a comprehensive overview of marketing. Geoffrey Randall roots the central principles of marketing within the framework of general management practice. He covers marketing information, research, segmentation, product policy and development, the elements of the marketing mix and includes consideration of services, industrial markets and the international framework. He shows how these elements can be drawn together in the development of strategy, its implementation and control. Adopting a fully integrated approach, he relates these issues to other management functions like operations, analyzing techniques such as Just-in-Time and quality control which have relevance throughout the management sphere. By looking at a wide variety of industries and the skills that are needed in different contexts, Geoffrey Randall emphasizes how far marketing is a central part of any type of organization. |
| Illustrations: |
figure, tables, bibliography, index |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|