STRATEGY IN EMERGING MARKETS by Anders Pehrsson ( 9780415270526 )

Item Details

Title:

STRATEGY IN EMERGING MARKETS
TELECOMMUNICATIONS ESTABLISHMENTS IN EUROPE

By:

Anders Pehrsson

Format:

Hardback

List price:

£185.00

Our price:

£179.45

Discount:

3% off

You save:

£5.55

ISBN 10:

0415270529

ISBN 13:

9780415270526

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

19 July, 2001

Series:

Routledge Studies in Global Competition

Pages:

280

Description:

Markets previously unreachable for companies other than monopolies or other protected firms are now frequently open to new entrants. This book focuses on strategy in emerging markets, in particular establishments in liberalized European markets.

Synopsis:

Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets. This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides: * a literature review and applications of strategy concepts and key correlations * applications of a market establishment model and the strategic states model * a description of competition amongst telecom operators in the UK and Sweden * detailed case-studies of strategies of telecom operators in Europe * the identification of patterns and processes valid for emerging markets in general. Whilst the industry focus in the book is telecommunications, the framework and the models explored and developed provide guides to strategy formulation irrespective of the market under consideration. Strategy in Emerging Markets will make valuable reading for strategy researchers, students and for corporate strategists.It will be of particular interest to those wishing to plot recent developments in the telecommunications industry.

Illustrations:

20 black & white tables

Publication:

Imprint:

Routledge

Returns:

Returnable

Some other items by this author:

DIGITAL BUSINESS STRATEGY

DIGITAL BUSINESS STRATEGY (HB)

INTERNATIONAL STRATEGIES IN TELECOMMUNICATIONS