STRATEGIC ISSUES IN INTERNATIONAL RETAILING by John A. Dawson (Editor), Roy Larke (Editor), Masao Mukoyama (Editor) ( 9780415343701 )

Item Details

Title:

STRATEGIC ISSUES IN INTERNATIONAL RETAILING
CONCEPTS AND CASES

By:

John A. Dawson (Editor), Roy Larke (Editor), Masao Mukoyama (Editor)

Format:

Hardback

List price:

£190.00

Our price:

£171.00

Discount:

10% off

You save:

£19.00

ISBN 10:

0415343704

ISBN 13:

9780415343701

Availability:

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

13 July, 2006

Pages:

232

Description:

As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. This text explores key concepts in international retailing through in-depth studies of several retailers.

Synopsis:

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Illustrations:

55 black & white illustrations, 39 black & white tables, 16 black & white

Publication:

Imprint:

Routledge

Returns:

Returnable

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