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Item Details
| Title:
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THE CORPORATE IDENTITY READER
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| By: |
John Balmer (Editor), Stephen Greyser (Editor) |
| Format: |
Paperback |
| List price:
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£22.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
041537099X |
| ISBN 13: |
9780415370998 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 December, 2007 |
| Pages: |
368 |
| Description: |
Meeting the needs of identity students and scholars, this anthology represents readings drawn from a variety of disciplines including both classic and contemporary readings. It provides an overview of the subject, bringing together various key influences in the field and unifying them with the editor's contextualizing commentary. |
| Synopsis: |
Meeting the needs of identity students and scholars, this anthology is a work of seminal importance, representing readings drawn from a wide variety of disciplines including both classic and contemporary readings. It provides an important overview of the subject, bringing together all the key influences in the field and unifying them with the editor's contextualizing commentary and an original Harvard case study authored by Stephen Greyser. |
| Illustrations: |
12 black & white tables, 12 black & white halftones, 12 black & white line |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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