RECONFIGURING PUBLIC RELATIONS by David McKie, Debashish Munshi ( 9780415394086 )

Item Details

Title:

RECONFIGURING PUBLIC RELATIONS
ECOLOGY, EQUITY AND ENTERPRISE

By:

David McKie, Debashish Munshi

Format:

Hardback

List price:

£140.00

Our price:

£126.00

Discount:

10% off

You save:

£14.00

ISBN 10:

0415394082

ISBN 13:

9780415394086

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

24 May, 2007

Series:

Routledge Advances in Management and Business Studies

Pages:

200

Description:

Addresses environmental questions within the context of global business. A counterpoint to the US-oriented literature on this topic, this work sets out ways to equip public relations to respond to and re-imagine itself in the light of major forecasts and trends for uncertain business, environment and social conditions.

Synopsis:

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.

Publication:

Imprint:

Routledge

Returns:

Returnable

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