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Item Details
| Title:
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MARKETING MANAGEMENT AND COMMUNICATIONS IN THE PUBLIC SECTOR
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| By: |
Martial Pasquier, Jean-Patrick Villeneuve |
| Format: |
Hardback |
| List price:
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£115.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0415448972 |
| ISBN 13: |
9780415448970 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 December, 2011 |
| Series: |
Routledge Masters in Public Management |
| Pages: |
272 |
| Description: |
International in approach, this text provides students, practitioners and scholars with a thorough overview of the major concepts and tools in marketing and communication as they should be applied in the public sector. |
| Synopsis: |
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field. |
| Illustrations: |
48 black & white illustrations, 14 black & white tables, 4 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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