MULTINATIONALS AND EUROPE 1992 by Beat Burgenmeier (Editor), Jean Louis Mucchielli (Editor) ( 9780415639606 )

Item Details

Title:

MULTINATIONALS AND EUROPE 1992
STRATEGIES FOR THE FUTURE

By:

Beat Burgenmeier (Editor), Jean Louis Mucchielli (Editor)

Format:

Hardback

List price:

£84.99

Our price:

£82.44

Discount:

3% off

You save:

£2.55

ISBN 10:

0415639603

ISBN 13:

9780415639606

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

27 November, 2012

Series:

Routledge Library Editions: International Business

Pages:

272

Synopsis:

When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.

Publication:

Imprint:

Routledge

Returns:

Returnable

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