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Item Details
| Title:
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PSYCHOLINGUISTIC PHENOMENA IN MARKETING COMMUNICATIONS
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| By: |
Tina M. Lowrey (Editor) |
| Format: |
Paperback |
| List price:
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£54.99 |
| Our price: |
£49.49 |
| Discount: |
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| You save:
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£5.50 |
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| ISBN 10: |
0415651131 |
| ISBN 13: |
9780415651134 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
14 January, 2013 |
| Pages: |
310 |
| Description: |
The application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behaviour. Contributors from a variety of fields discuss the perspectives of psycholinguistic theory. |
| Synopsis: |
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation.Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines. |
| Publication: |
UK |
| Imprint: |
Psychology Press Ltd |
| Returns: |
Returnable |
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