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Item Details
| Title:
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ON THE MARKETISATION AND MARKETING OF HIGHER EDUCATION
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| By: |
Anthony Lowrie (Editor), Jane Hemsley-Brown (Editor) |
| Format: |
Hardback |
| List price:
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£86.99 |
| Our price: |
£78.29 |
| Discount: |
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| You save:
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£8.70 |
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| ISBN 10: |
0415725631 |
| ISBN 13: |
9780415725637 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
11 November, 2013 |
| Series: |
Key Issues in Marketing Management |
| Pages: |
240 |
| Synopsis: |
Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, Directors of Programs and faculty, as well as those who work in departments of marketing within higher education institutions, recognise the increasing utility of marketing what they have to offer. Our purpose in this research based book on higher education marketing is to bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management. |
| Illustrations: |
11 black & white line drawings |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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