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Item Details
| Title:
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JAPANESE CONSUMER CREATIVITY
USER INNOVATIONS, ROLE PLAYING AND CONSUMER COMMUNITIES |
| By: |
Heung Wah Wong (Editor), Miki Sugiura (Editor) |
| Format: |
Hardback |
| List price:
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£90.00 |
| Our price: |
£81.00 |
| Discount: |
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| You save:
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£9.00 |
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| ISBN 10: |
0415814715 |
| ISBN 13: |
9780415814713 |
| Availability: |
Not yet published. (You may still order this item, and we will dispatch your order as soon as it becomes available.)
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rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
30 April, 2016 |
| Series: |
Routledge Culture, Society, Business in East Asia Series |
| Pages: |
240 |
| Synopsis: |
This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between business producers and individuals' differing cultures of consumption in evolving globalised and localised marketplaces. |
| Publication: |
UK |
| Imprint: |
Taylor & Francis Ltd |
| Returns: |
Non-returnable |
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