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Item Details
Title: E-RELATIONSHIPS IN MARKETING
ADVANCES IN THEORY AND PRACTICE
By: Arthur Sweeney, Bill Merrilees, Dale Miller
Format: Hardback

List price: £90.00


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0415990491
ISBN 13: 9780415990493
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 15 December, 2009
Pages: 224
Description: Focuses on technology-based marketing interactions, particularly Internet facilitated relationships, and shows marketing managers and students of marketing how they can develop relationships in their own settings.
Synopsis: The Internet is expected to be at the heart of future innovations in services marketing, but can it facilitate relationships between companies and their customers? This is a critical question because generally organizations that take a relationship approach to business have a higher sales growth and profitability. Indeed, emerging electronic technology may facilitate dialogue between companies and customers, and thus transform their relationships, so much so that customer-technology based interactions may hold the key to business success. e-Relationships in Marketing focuses on technology-based marketing interactions, particularly Internet facilitated relationships, and shows marketing managers and students of marketing how they can develop relationships in their own settings.
Illustrations: 24 black & white tables, 24 black & white line drawings
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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