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Item Details
Title:
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E-RELATIONSHIPS IN MARKETING
ADVANCES IN THEORY AND PRACTICE |
By: |
Arthur Sweeney, Bill Merrilees, Dale Miller |
Format: |
Hardback |

List price:
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£90.00 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0415990491 |
ISBN 13: |
9780415990493 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
15 December, 2009 |
Pages: |
224 |
Description: |
Focuses on technology-based marketing interactions, particularly Internet facilitated relationships, and shows marketing managers and students of marketing how they can develop relationships in their own settings. |
Synopsis: |
The Internet is expected to be at the heart of future innovations in services marketing, but can it facilitate relationships between companies and their customers? This is a critical question because generally organizations that take a relationship approach to business have a higher sales growth and profitability. Indeed, emerging electronic technology may facilitate dialogue between companies and customers, and thus transform their relationships, so much so that customer-technology based interactions may hold the key to business success. e-Relationships in Marketing focuses on technology-based marketing interactions, particularly Internet facilitated relationships, and shows marketing managers and students of marketing how they can develop relationships in their own settings. |
Illustrations: |
24 black & white tables, 24 black & white line drawings |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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