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Item Details
Title: THE OLYMPIC GAMES AND CULTURAL POLICY
By: Beatriz Garcia
Format: Hardback

List price: £145.00
Our price: £130.50
Discount:
10% off
You save: £14.50
ISBN 10: 0415995639
ISBN 13: 9780415995634
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 June, 2009
Series: Routledge Research in Sport, Culture and Society
Pages: 308
Description: Explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. This book examines the concept and evolution of cultural policies throughout the history of the Olympic Games and then evaluates the cultural program of the Sydney 2000 Olympic Games.
Synopsis: This book explores how cultural policies are reflected in the design, management and promotion of the Olympic Games. Garcia examines the concept and evolution of cultural policies throughout the recent history of the Olympic Games and then specifically evaluates the cultural program of the Sydney 2000 Olympic Games. She argues that the cultural relevance of a major event is highly dependent on the consistency of the policy choices informing its cultural dimensions, and demonstrates how such events frequently fail to leave long-term cultural legacies, and are often unable to provide an experience that fully engages and represents the host community, due to their over-emphasis on an economic rather than a social and cultural agenda.
Illustrations: 32 black & white illustrations, 20 black & white tables, 14 black & white
Publication: UK
Imprint: Routledge
Returns: Returnable
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