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Item Details
Title: HOW TO GROW WHEN MARKETS DON'T
DISCOVERING THE NEW DRIVERS OF GROWTH
By: Richard Wise, Adrian J. Slywotzky, Karl Weber
Format: Paperback

List price: £18.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0446692700
ISBN 13: 9780446692700
Publisher: LITTLE, BROWN BOOK GROUP
Pub. date: 15 August, 2004
Pages: 352
Synopsis: In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.
Publication: UK
Imprint: Warner Books Inc
Returns: Non-returnable
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