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Item Details
Title: WHAT MATTERS MOST
HOW A SMALL GROUP OF PIONEERS IS TEACHING SOCIAL RESPONSIBILITY TO BIG BUSINESS, AND WHY BIG BUSINESS IS LISTENING
By: Jeffrey Hollender
Format: Paperback

List price: £11.99


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ISBN 10: 0465030866
ISBN 13: 9780465030866
Publisher: THE PERSEUS BOOKS GROUP
Pub. date: 13 December, 2005
Pages: 392
Description: "If you're interested in how business intersects with social change, this sweeping study of the socially responsible business movement will give you plenty of grist. "-Utne Reader
Synopsis: For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue...Hollender is a voice of reason in today's important debate on corporate responsibility." -Soundview Speed Reviews
Publication: US
Imprint: Basic Books
Returns: Non-returnable
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