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Item Details
Title:
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WHAT MATTERS MOST
HOW A SMALL GROUP OF PIONEERS IS TEACHING SOCIAL RESPONSIBILITY TO BIG BUSINESS, AND WHY BIG BUSINESS IS LISTENING |
By: |
Jeffrey Hollender |
Format: |
Paperback |

List price:
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£11.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0465030866 |
ISBN 13: |
9780465030866 |
Publisher: |
THE PERSEUS BOOKS GROUP |
Pub. date: |
13 December, 2005 |
Pages: |
392 |
Description: |
"If you're interested in how business intersects with social change, this sweeping study of the socially responsible business movement will give you plenty of grist. "-Utne Reader |
Synopsis: |
For more than sixteen years, Jeffrey Hollender has presided over Seventh Generation, a world leader in manufacturing environmentally friendly, nontoxic household products. What Matters Most illuminates the successful practices of Seventh Generation-and many other pioneering companies around the world-to demonstrate the pragmatic aspects of a corporate strategy that hardwires social and environmental concerns into the company's culture, operating systems, and business relationships. It shows business leaders how to assess their own company's performance, adopt a socially responsible approach to doing business, and embark on a path of long-term growth. "Jeffrey Hollender...has shown that doing the right thing does pay off both in terms of building a brand that generates great customer loyalty and a business that has consistently generated superior growth." -Ben Cohen, Founder, Ben & Jerry's "What Matters Most stands out for its moderate and thoughtful analysis of a controversial issue...Hollender is a voice of reason in today's important debate on corporate responsibility." -Soundview Speed Reviews |
Publication: |
US |
Imprint: |
Basic Books |
Returns: |
Non-returnable |
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