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Item Details
Title:
SCENARIOS - THE ART OF STRATEGIC CONVERSATION 2E
By:
Kees Van der Heijden
Format:
Hardback
List price:
£35.00
Our price:
£31.50
Discount:
10
% off
You save:
£3.50
ISBN 10:
0470023686
ISBN 13:
9780470023686
Availability:
Usually dispatched within 3-5 days.
Delivery rates
Stock:
Currently
3
available
Publisher:
JOHN WILEY AND SONS LTD
Pub. date:
26 November, 2004
Edition:
2nd Revised edition
Pages:
382
Description:
Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the scenario planning field. Now, Kees van der Heijden brings his bestseller up to date, following up on the original case studies and adding significant new material.
Synopsis:
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in--depth analysis and application of the concept of the a strategic conversationa . While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
Publication:
UK
Imprint:
John Wiley & Sons Ltd
Returns:
Returnable
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