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Item Details
| Title:
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THE QUEST FOR GLOBAL DOMINANCE
TRANSFORMING GLOBAL PRESENCE INTO GLOBAL COMPETITIVE ADVANTAGE |
| By: |
Anil K. Gupta, Vijay Govindarajan, Haiyan Wang |
| Format: |
Hardback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470194405 |
| ISBN 13: |
9780470194409 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
11 April, 2008 |
| Edition: |
2nd Revised edition |
| Pages: |
320 |
| Description: |
The Quest for Global Dominance, Second Edition reflects leading-edge thinking on the subject of creating and exploiting global presence Includes updated data and examples, with a particular focus on bringing in more examples dealing with China and India. |
| Synopsis: |
Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and maintain its position as a globally dominant player, executives must ensure that their company leads its industry in the following four essential tasks: Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation |
| Illustrations: |
, black & white tables, figures |
| Publication: |
UK |
| Imprint: |
Jossey Bass Wiley |
| Returns: |
Returnable |
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