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Item Details
| Title:
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PRICING WITH CONFIDENCE
10 WAYS TO STOP LEAVING MONEY ON THE TABLE |
| By: |
Reed K. Holden, Mark Burton |
| Format: |
Hardback |
| List price:
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£22.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470197579 |
| ISBN 13: |
9780470197578 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 March, 2008 |
| Pages: |
240 |
| Description: |
Managers of successful organizations need to focus on two things: profit and revenue growth. The trouble is that most managers think they must focus on one at the expense of the other. They cut costs or raise prices to increase profits and fail to focus on revenue. |
| Synopsis: |
Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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