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Item Details
Title: E-MARKETING
By: Wiley
Format: Paperback

List price: £25.50


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0470198583
ISBN 13: 9780470198582
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 14 March, 2008
Series: Wiley Pathways
Pages: 384
Synopsis: In order to create a successful ebusiness, a company must utilize the most effective online marketing strategies. This new book provides readers with the skills needed to target the right people and drive traffic to their Web site. It includes highly effective strategies as well as tips for achieving differentiation in the products and services being offered. Readers will also uncover the steps involved in developing an Internet marketing plan and the essentials that must be incorporated into an ecommerce Web site.
Publication: US
Imprint: John Wiley & Sons Inc
Returns: Returnable
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