PLAYING BIGGER THAN YOU ARE by William T. Brooks, William P.G. Brooks ( 9780470260357 )

Item Details

Title:

PLAYING BIGGER THAN YOU ARE
HOW TO SELL BIG ACCOUNTS EVEN IF YOU'RE DAVID IN A WORLD OF GOLIATHS

By:

William T. Brooks, William P.G. Brooks

Format:

Hardback

List price:

£21.99

Our price:

£16.05

Discount:

27% off

You save:

£5.94

ISBN 10:

0470260351

ISBN 13:

9780470260357

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

1 October, 2009

Pages:

240

Description:

Synopsis:

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. * Includes proven tactics to help small businesses tackle bigger competitors * Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors * Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are .

Illustrations:

Illustrations

Publication:

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

Some other items by this author:

HOW TO SELL AT MARGINS HIGHER THAN YOUR COMPETITORS