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Item Details
Title: INTRODUCTION TO GRAPHIC DESIGN METHODOLOGIES AND PROCESSES
UNDERSTANDING THEORY AND APPLICATION
By: John Bowers
Format: Paperback

List price: £45.95
Our price: £41.36
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ISBN 10: 0470504358
ISBN 13: 9780470504352
Availability: Usually dispatched within 1-3 weeks.
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Publisher: JOHN WILEY AND SONS LTD
Pub. date: 25 January, 2011
Pages: 144
Description: Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages.
Synopsis: Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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