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Item Details
| Title:
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FUD
THE 37 POWER TACTICS OF FEAR, UNCERTAINTY, AND DOUBT |
| By: |
William Lidwell |
| Format: |
Hardback |
| List price:
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£16.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470598867 |
| ISBN 13: |
9780470598863 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
23 May, 2012 |
| Pages: |
304 |
| Description: |
We all need to open our eyes to the shadowy world of social engineering. FUD (Fear, Uncertainty, Doubt) demystifies the practices used by those in power - advertisers, lobbyists, pundits, politicians, and the media, among others - to covertly shape our perceptions and influence our decision making. |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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