THE INNOVATION MANUAL by David Midgley ( 9780470724538 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE INNOVATION MANUAL
INTEGRATED STRATEGIES AND PRACTICAL TOOLS FOR BRINGING VALUE INNOVATION TO THE MARKET

By:

David Midgley

Format:

Hardback

List price:

£23.99

Our price:

£21.59

Discount:

10% off

You save:

£2.40

ISBN 10:

0470724536

ISBN 13:

9780470724538

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

26 February, 2009

Pages:

330

Description:

How can organizations create innovations that add value to their customers and shareholders? This book intends to provide a solution to the problems faced by those at the forefront of innovation. It is designed to provide the core knowledge on how to create and deliver value innovation in one easily accessible book.

Synopsis:

The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are: - Creating advantage in the minds of many - Chartering innovation within the organization - Preparing, developing and supporting the right team - Placing customers at the centre of innovation - Changing the organization to deliver the innovation - Motivating the right partners and sharing the returns - Building momentum in the market Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.

Illustrations:

Illustrations

Publication:

Imprint:

John Wiley & Sons Ltd

Returns:

Returnable

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