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Item Details
| Title:
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SMART PACKAGING TECHNOLOGIES FOR FAST MOVING CONSUMER GOODS
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| By: |
Joseph Kerry (Editor), Paul Butler (Editor) |
| Format: |
Other digital |
| List price:
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£108.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470753692 |
| ISBN 13: |
9780470753699 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
11 April, 2008 |
| Pages: |
356 |
| Description: |
Smart Packaging Technologies for Fast Moving Consumer Goods documents the latest developments and applications of smart packaging technologies for the fast moving consumer goods (FMCG) market. |
| Synopsis: |
Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: * Part 1 looks at smart packaging technologies for food quality and safety* Part 2 addresses smart packaging issues for the supply chain* Part 3 focuses on smart packaging for brand protection and enhancement * Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia. |
| Publication: |
US |
| Imprint: |
Wiley-Blackwell |
| Returns: |
Non-returnable |
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