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Item Details
| Title:
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DOING SOCIAL PSYCHOLOGY RESEARCH
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| By: |
Glynis M. Breakwell (Editor) |
| Format: |
Other digital |
| List price:
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£90.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0470776277 |
| ISBN 13: |
9780470776278 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
25 February, 2008 |
| Pages: |
400 |
| Description: |
* A student-friendly introduction to the data collection methods and data analyses used in social psychology. * Describes the principal research methods and shows how they can be applied to particular research questions. * Each chapter is written by a psychologist well known for using the method they describe. |
| Synopsis: |
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. * A student-friendly introduction to the data collection methods and data analyses used in social psychology. * Describes the principal research methods and shows how they can be applied to particular research questions. * Each chapter is written by a psychologist well known for using the method they describe. * Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. * Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. * Includes step-by-step exercises for students and notes for course leaders. |
| Publication: |
US |
| Imprint: |
Wiley-Blackwell |
| Returns: |
Non-returnable |
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