 |
|
|
Item Details
| Title:
|
MARKETING MANAGEMENT
A STRATEGIC, VALUE-BASED APPROACH |
| By: |
Gregory Whitwell, Bryan A. Lukas, Peter Doyle |
| Format: |
Hardback |
| List price:
|
£95.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0470800968 |
| ISBN 13: |
9780470800966 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
7 March, 2003 |
| Pages: |
471 |
| Description: |
This step-by-step guide provides practical ways to develop marketing strategies that generate growth and shareholder value. It explores how marketing planning and decisions about brands, pricing, communications, distributions and the internet drive corporate value. Australian adaptation of Doyle's Value-based Marketing. |
| Synopsis: |
This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term returns to shareholders. This book redefines marketing?s role as contributing to this task of shareholder value creation. It explores how marketing planning and decisions about brands, pricing, communications, distributions, and the Internet drive corporate value. This step-by-step guide provides practical ways to develop marketing strategies that generate growth and shareholder value. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|