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Item Details
Title: THE POWER OF THE TALE
USING NARRATIVES FOR ORGANISATIONAL SUCCESS
By: Julie Allan, Gerard Fairtlough, Barbara Heinzen
Format: Hardback

List price: £41.99
Our price: £37.79
Discount:
10% off
You save: £4.20
ISBN 10: 047084227X
ISBN 13: 9780470842270
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 11 February, 2002
Pages: 320
Description: "... I thoroughly endorse the book... Fairtlough is an excellent thinker. " Napier Collyns "Takes Arie de Geusa s thinking forward. . I have no hesitation in recommending it for publication. " Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment. .
Synopsis: " ...I thoroughly endorse the book...Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geusa s thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story--telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story--telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old--fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.
Illustrations: Ill.
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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