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Item Details
| Title:
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THE TIMID CORPORATION
WHY BUSINESS IS TERRIFIED OF TAKING RISK |
| By: |
Ben Hunt |
| Format: |
Hardback |
| List price:
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£41.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470843683 |
| ISBN 13: |
9780470843680 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
14 March, 2003 |
| Pages: |
264 |
| Description: |
Is corporate risk becoming a thing of the past? Are organizations losing the opportunity to exercise risk due to increasing regulation and loss of public confidence? Ben Hunt addresses these questions as he explains how more long--term risk taking is needed in order to reap the benefits of forward--thinking. |
| Synopsis: |
This book looks at changing managerial styles in business and the predominance of risk aversion behavior over risk taking behavior. The author explores the various reasons (regulation and media scrutiny among them) that corporations are becoming more timid and analyzes the consequences this could have on the future of innovation and technological development in the business future. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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