 |
|
|
Item Details
| Title:
|
BUY NOW
CREATIVE MARKETING THAT GETS CUSTOMERS TO RESPOND TO YOU AND YOUR PRODUCT |
| By: |
Rick Cesari, Ron Lynch, Tom Kelly |
| Format: |
Hardback |
| List price:
|
£18.99 |
| Our price: |
£13.86 |
| Discount: |
|
| You save:
|
£5.13 |
|
|
|
|
|
| ISBN 10: |
0470888016 |
| ISBN 13: |
9780470888018 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
|
| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
19 January, 2011 |
| Pages: |
240 |
| Description: |
Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. |
| Synopsis: |
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaignLearn the techniques to building offers that will get people to respond to your productsUse "high touch" direct response marketing to build brand equity and drive sales at retailFind out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brandsCesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|