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Item Details
Title: RETHINKING UNDERGRADUATE BUSINESS EDUCATION
LIBERAL LEARNING FOR THE PROFESSION
By: Anne Colby, Thomas Ehrlich, William M. Sullivan
Format: Hardback

List price: £36.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0470889624
ISBN 13: 9780470889626
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 15 June, 2011
Series: Jossey-Bass/Carnegie Foundation for the Advancement of Teaching
Pages: 208
Description: Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good.
Synopsis: Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.
Illustrations: Illustrations
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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