 |
|
|
Item Details
| Title:
|
MARKETING LESSONS FROM THE GRATEFUL DEAD
WHAT EVERY BUSINESS CAN LEARN FROM THE MOST ICONIC BAND IN HISTORY |
| By: |
David Meerman Scott, Brian Halligan, Bill Walton (Foreword) |
| Format: |
Hardback |
| List price:
|
£19.00 |
| Our price: |
£13.87 |
| Discount: |
|
| You save:
|
£5.13 |
|
|
|
|
|
| ISBN 10: |
0470900520 |
| ISBN 13: |
9780470900529 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
|
| Stock: |
Currently 2 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
2 August, 2010 |
| Pages: |
192 |
| Description: |
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. |
| Synopsis: |
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|