CONDUCTING SURVEYS by Priscilla Salant, Don A. Dillman ( 9780471012733 )

Item Details

Title:

CONDUCTING SURVEYS
A STEP-BY-STEP GUIDE TO GETTING THE INFORMATION YOU NEED

By:

Priscilla Salant, Don A. Dillman

Format:

Paperback

List price:

£22.99

Our price:

£16.78

Discount:

27% off

You save:

£6.21

ISBN 10:

0471012734

ISBN 13:

9780471012733

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

13 December, 1994

Pages:

256

Description:

Synopsis:

A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don't have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to: Determine which type of survey is best for you Estimate the cost of your survey Conduct mail, telephone, and face-to-face surveys Draw accurate samples Write effective questionnaires Compile and report results Avoid common survey errors Find reliable outside assistance And much more

Illustrations:

Illustrations

Publication:

Imprint:

John Wiley & Sons Inc

Returns:

Returnable

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CONDUCTING SURVEYS (PB)