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Item Details
| Title:
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PLANTING FLOWERS, PULLING WEEDS
IDENTIFYING YOUR MOST PROFITABLE CUSTOMERS TO ENSURE A LIFETIME OF GROWTH |
| By: |
Janet Rubio, Patrick Laughlin, Patrick Loughlin |
| Format: |
Hardback |
| List price:
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£29.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0471035130 |
| ISBN 13: |
9780471035138 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
22 February, 2002 |
| Pages: |
288 |
| Description: |
Two former Dell executives turned consultants with a top-notch client list reveal the ten-step program they implemented at Dell to help managers find the most profitable customers and sustain them. |
| Synopsis: |
Introduces a powerful, ten-step approach to forging strong, life-long relationships with any company's most valuable customers Two former Dell executives turned Fortune 500 consultants reveal the incredibly successfully, ten-step program they instituted at the world's number-one PC manufacturer for finding profitable customers, building and maintaining lasting relationships with them, and allocating resources based on their bottom-line value: the Direct Impact Growth System. Rubio and Laughlin use fascinating and instructive case studies based on their experiences at Dell, Xerox, Citibank, Mercedes Benz, Braun, and other top international firms to demonstrate the system in action and its phenomenal results. Janet Rubio (Austin, TX) led Dell's direct marketing and catalog programs and oversaw its 20 million dollar promotional budget. In 1998 she founded Direct Impact, a top national marketing agency specializing in helping companies accelerate and control growth. Patrick Laughlin (Austin, TX) left IBM, where he was the company's top-ranking salesman, to join Dell as a marketing manager. At Dell, he developed a range of sales programs and customer evaluation tools. |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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