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Item Details
Title: CREATING AND CAPTURING VALUE
PERSPECTIVES AND CASES ON ELECTRONIC COMMERCE
By: Garth Saloner, A.Michael Spence
Format: Hardback

List price: £189.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0471410152
ISBN 13: 9780471410157
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 29 October, 2001
Pages: 608
Description: This text is divided into two parts, both containing information about technologies, firms, strategies and organizational structures as well as issues that the challenge of electronic commerce poses for practitioners.
Synopsis: The Stanford cases are written from the perspective of Silicon Valley, the heart of the e--commerce revolution. Authors are very involved in e--commerce companies, providing exceptional real world application and relevance.
Illustrations: Ill.
Publication: US
Imprint: John Wiley and Sons (WIE)
Returns: Returnable
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