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Item Details
| Title:
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LEISURE TRAVEL
MAKING IT A GROWTH MARKET...AGAIN! |
| By: |
Stanley C. Plog |
| Format: |
Hardback |
| List price:
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£57.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471529524 |
| ISBN 13: |
9780471529521 |
| Publisher: |
HOUGHTON MIFFLIN HARCOURT PUBLISHING COMPANY |
| Pub. date: |
4 June, 1991 |
| Pages: |
256 |
| Description: |
The author, a leading travel industry expert, has spent 25 years compiling data for this book. |
| Synopsis: |
The author, a leading travel industry expert, has spent 25 years compiling data for this book. Beginning with an overview of the leisure travel market, he then presents a psychologically based allocentrism-psychocentrism framework that explains why people do or do not travel, their various types of vacations, expectations and sources of dissatisfaction. Also included are numerous ways in which hotels, tour operators, airlines, travel agencies, car rentals, food services and other businesses can protect themselves during down swings and even prosper. |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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