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Item Details
| Title:
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FOODSERVICE MARKETING FOR THE 90''S
HOW TO BECOME THE NO.1 RESTAURANT IN YOUR NEIGHBORHOOD |
| By: |
Tom Feltenstein |
| Format: |
Paperback |
| List price:
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£47.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471575534 |
| ISBN 13: |
9780471575535 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
28 September, 1992 |
| Pages: |
272 |
| Description: |
Describes a total system for planning and executing restaurant and foodservice marketing, including marketing plans, strategies and tactics for restaurants, fast food outlets and other commercial businesses. There is also a glossary of marketing terms and tips on advertising. |
| Illustrations: |
glossary |
| Returns: |
Non-returnable |
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