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Item Details
| Title:
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SURVIVAL DATA MINING
MODELING CUSTOMER EVENT HISTORIES |
| By: |
Will Potts |
| Format: |
Paperback |
| List price:
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£43.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471676217 |
| ISBN 13: |
9780471676218 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
10 September, 2004 |
| Pages: |
224 |
| Description: |
Survival data mining is the adaptation of survival analysis techniques for mining customer databases. Customer history data can be used for building predictive models of time-dependent outcomes such as churn and product upgrade. |
| Returns: |
Returnable |
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