MAKING INNOVATION PAY by Bruce Berman (Editor), Kevin G. Rivette (Foreword) ( 9780471733379 )

Item Details

Title:

MAKING INNOVATION PAY
PEOPLE WHO TURN IP INTO SHAREHOLDER VALUE

By:

Bruce Berman (Editor), Kevin G. Rivette (Foreword)

Format:

Hardback

List price:

£33.99

Our price:

£24.81

Discount:

27% off

You save:

£9.18

ISBN 10:

0471733377

ISBN 13:

9780471733379

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

31 March, 2006

Pages:

224

Description:

In Making Innovation Pay, 10 proven IP practitioners offer perspective for understanding what is necessary to turn business rights into financial assets.

Synopsis:

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader--friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth--generating patent programs----and shows you how you can do it too.

Illustrations:

Illustrations

Publication:

Imprint:

John Wiley & Sons Inc

Returns:

Returnable

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