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Item Details
| Title:
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BRAZILIAN MULTINATIONALS
COMPETENCES FOR INTERNATIONALIZATION |
| By: |
Afonso Fleury, Maria Tereza Leme Fleury |
| Format: |
Electronic book text |
| List price:
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£102.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0511933843 |
| ISBN 13: |
9780511933844 |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
1 March, 2011 |
| Description: |
A 2011 analysis of the rise of Brazilian multinationals, examining their competencies and competitive strategies in a variety of different settings. |
| Synopsis: |
Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy. |
| Publication: |
UK |
| Imprint: |
Cambridge University Press (Virtual Publishing) |
| Returns: |
Non-returnable |
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