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Item Details
Title: MEANING, MEDICINE AND THE 'PLACEBO EFFECT'
By: Daniel E. Moerman, Alan Harwood
Format: Paperback

List price: £23.00
Our price: £20.13
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12.5% off
You save: £2.87
ISBN 10: 0521000874
ISBN 13: 9780521000871
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 17 October, 2002
Series: Cambridge Studies in Medical Anthropology No.9
Pages: 182
Description: An innovative re-thinking of the placebo effect, first published in 2002, that opens up new ways of understanding the phenomenon.
Synopsis: Daniel Moerman presents an innovative and enlightening discussion of human reaction to the meaning of medical treatment. Traditionally, the effectiveness of medical treatments is attributed to specific elements, such as drugs or surgical procedures, but many things happen in medicine which simply cannot be accounted for in this way. The same drug can work differently when presented in different colours; drugs with widely advertised names can work better than the same drug without the name; inert drugs (placebos, dummies) often have dramatic effects on people (the 'placebo effect'); and effects can vary hugely among different European countries where the 'same' medical condition is understood differently, or has different meanings. This is true for surgery as well as for internal medicine. This lively 2002 book reviews and analyses these matters in lucid, straightforward prose, guiding the reader through a very complex body of literature, leaving nothing unexplained but avoiding any over-simplification.
Illustrations: 3 b/w illus. 3 tables
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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