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Item Details
Title: TECHNOLOGICAL INNOVATION
OVERSIGHTS AND FORESIGHTS
By: Raghu Garud (Editor), Praveen Rattan Nayyar (Editor), Zur Baruch Shapira (Editor)
Format: Paperback

List price: £36.99
Our price: £32.37
Discount:
12.5% off
You save: £4.62
ISBN 10: 0521084725
ISBN 13: 9780521084727
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 30 June, 2008
Pages: 396
Description: This book explores how technological management can adapt and succeed in a world of inevitable oversights and foresights.
Synopsis: The capacity for technology businesses to grow and change with the times is linked to how they develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external environments, even as innovation activities are complex and constrained. How can the slim odds of success be enhanced? Technological Innovation analyses why companies choose certain new technologies, from a technological, economic and institutional perspective. Based upon multidisciplinary research on technological choice, the book bridges research and practice.
Illustrations: 26 b/w illus. 16 tables
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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