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Item Details
Title: ADVERTISING AND SATIRICAL CULTURE IN THE ROMANTIC PERIOD
By: John Strachan
Format: Paperback

List price: £36.99
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ISBN 10: 0521293065
ISBN 13: 9780521293068
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 15 March, 2011
Series: Cambridge Studies in Romanticism No. 74
Pages: 370
Description: An engaging study of advertising and its interactions with literature, particularly satire and parody.
Synopsis: Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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