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Item Details
Title: DEMYSTIFYING MENTALITIES
By: Geoffrey E. R. Lloyd, Jack Goody, Geoffrey Hawthorn
Format: Paperback

List price: £44.00
Our price: £38.50
Discount:
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ISBN 10: 0521366801
ISBN 13: 9780521366809
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 31 August, 1990
Series: Themes in the Social Sciences
Pages: 184
Description: Professor Lloyd explores cultural diversity in terms of communication and not mentality.
Synopsis: If faraway peoples have different ideas from our own, is this because they have different mentalities? Did our remote ancestors lack logic? The notion of distinct mentalities has been used extensively by historians to describe and explain cultural diversity. Professor Lloyd rejects this psychologising talk of mentalities and proposes an alternative approach, which takes as its starting point the social contexts of communication. Discussing apparently irrational beliefs and behaviour (such as magic), he shows how different forms of thought coexist in a single culture but within conventionally defined contexts.
Illustrations: bibliography
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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