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Item Details
Title: SERIOUS MONEY
FUNDRAISING AND CONTRIBUTING IN PRESIDENTIAL NOMINATION CAMPAIGNS
By: Clifford W. Brown
Format: Hardback

List price: £45.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0521440580
ISBN 13: 9780521440585
Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 29 September, 1995
Pages: 198
Description: Serious Money offers analysis of the relationship between fundraising methods and contributing decisions in presidential campaigns.
Synopsis: Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analysed include home state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors.
Returns: Returnable
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