MANAGING SERVICES by Alan Nankervis, Yuki Miyamoto, Ruth Taylor ( 9780521606516 )

Item Details

Title:

MANAGING SERVICES

By:

Alan Nankervis, Yuki Miyamoto, Ruth Taylor

Format:

Paperback

List price:

£54.00

Our price:

£47.25

Discount:

12.5% off

You save:

£6.75

ISBN 10:

0521606519

ISBN 13:

9780521606516

Availability:

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Stock:

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Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

1 October, 2005

Pages:

378

Description:

This book explores the strategic management of services through an Integrated Services Management Model.

Synopsis:

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

Illustrations:

34 tables

Publication:

Imprint:

Cambridge University Press

Returns:

Returnable

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