HOW VOTERS DECIDE by Richard R. Lau, David P. Redlawsk, James H. Kuklinski ( 9780521613064 )

Item Details

Title:

HOW VOTERS DECIDE
INFORMATION PROCESSING IN ELECTION CAMPAIGNS

By:

Richard R. Lau, David P. Redlawsk, James H. Kuklinski

Format:

Paperback

List price:

£30.99

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£27.12

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12.5% off

You save:

£3.87

ISBN 10:

052161306X

ISBN 13:

9780521613064

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Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

1 April, 2006

Series:

Cambridge Studies in Public Opinion and Political Psychology

Pages:

366

Description:

This 2006 book proposes a new framework for studying voter decision making.

Synopsis:

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

Illustrations:

16 tables

Publication:

Imprint:

Cambridge University Press

Returns:

Returnable

Some other items by this author:

A CITIZEN'S GUIDE TO VOTING