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Item Details
| Title:
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INTERPLAY OF INFLUENCE
NEWS, ADVERTISING, POLITICS AND THE MASS MEDIA |
| By: |
Kathleen Hall Jamieson |
| Format: |
Paperback |
| List price:
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£43.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0534514316 |
| ISBN 13: |
9780534514310 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
24 August, 1996 |
| Edition: |
4 Rev ed |
| Pages: |
352 |
| Description: |
Focusing on the persuasive strategies of journalists, advertisers, and politicians, this text examines the power of the mass media to influence the perceptions and actions of the public. It also reveals how the public exerts its own influence on the mass media in turn. |
| Illustrations: |
Illustrations, maps, ports. |
| Returns: |
Returnable |
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